How Sustainable Web Design Can Help Fight Climate Change
August 19th 2024
Hard pill to swallow: If the Internet were a country, it would rank as the 4th largest polluter!
Consider this: A website with 10,000 page views generates anywhere between 60–211 kilograms of CO2 —the CO2 equivalent that 105 trees can absorb in a year.
Why? The energy required to power data centers, transmit information, and produce devices primarily comes from fossil fuels, a major driver of climate change.
Yet, many brands overlook this environmental impact of their digital assets.
Websites cluttered with outdated content and oversized images don’t just push potential clients away with poor user experience; they also kill the planet by wasting precious energy.
The answer? Sustainable web design. By creating efficient, energy-conscious digital products powered by renewable energy, we can make a meaningful difference.
It’s time to shift from short-term convenience to long-term sustainability. Choose to go green with your website.
Like Swedish climate activist, Greta Thunberg once said, “I want you to act like your house is on fire, because it is.”
Let’s take steps together to optimize our digital carbon footprint.
P.S. - Curious about how much carbon your website emits? Reach out to us and our team will conduct a free audit.
Head - Content & Communication
